A Sustainable Future for Generations to Come
Why We Exist
At Tree, our mission is unequivocal: we exist to combat climate change through groundbreaking technologies that significantly reduce and capture carbon emissions at a global scale. Driven by the ethical imperative of safeguarding life on Earth for future generations, we strive every day to deliver practical, impactful solutions that ensure a sustainable future for all.
What Drives Us
Our core values are not just aspirational—they shape every interaction, partnership, and decision we make.
1.
Intergenerational Responsibility
“We act on behalf of future generations, refusing to push the climate crisis onto those who come after us.”
We act with urgency, committed to not passing the burden of the climate crisis onto our children and grandchildren.
2.
Accountability to the Planet
"We take responsibility for the damage humanity has caused - and use technology to help make it right."
We own our environmental responsibilities, striving to ensure that our operations and solutions lead to genuine reductions in global carbon emissions.
3.
"We believe in our collective ability to find solutions to the biggest climate challenges - and we refuse to give up."
Faced with the immense challenge of climate change, we pursue ambitious innovation, rigorously testing and refining solutions rather than settling for temporary fixes.
Relentless Problem-Solving
4.
"We solve climate change together - across disciplines, cultures, and backgrounds - because climate change affects us all. We value every voice that brings passion, expertise, humility, kindness, and empathy to the mission."
Climate change knows no boundaries, and neither does our approach. We build bridges across sectors, cultures, and disciplines, valuing every voice committed to the common cause.
Collaboration & Shared Humanity:
5.
"We let the data speak for itself - measuring and sharing tangible carbon capture and mitigation results, building trust through honesty."
We believe trust is built through transparency. We openly share our progress, challenges, and results, allowing data to speak clearly for our achievements and areas for improvement.
Transparency & Measurable Impact:
Our goal: 1 gigaton by 2040
By 2040, Tree's technology will capture or avoid at least 1 gigaton of CO₂-equivalent emissions every single year.
That's not a stretch target chosen to sound impressive. It's the number we believe is necessary, achievable with the right technology and the right partners, and significant enough to matter at a planetary level — equivalent to eliminating the annual emissions of entire nations.
It gives us a clear direction. It gives our partners and investors something real to rally behind. And it keeps us honest about whether what we're building is actually working.
Why?
Inspirational
This clear and powerful goal mobilises our team, investors, partners, and policymakers towards collective action.
Ambitious
With rigorous innovation and strategic partnerships, we believe 1GT per year is an appropriate benchmark.
Global Significance:
Achieving this would mean neutralising emissions comparable to entire nations, highlighting the scale of our ambition and the global relevance of our solutions.
Our Path to 2040
We're not waiting for the world to be ready. We're building towards it in stages.
Right now, we're refining and proving our technologies — carbon capture and energy storage systems tested in real conditions, alongside the industries that need them most. The goal in this phase is confidence: solutions that work reliably, not just in the lab.
Into the early 2030s, we scale. Proven technology moves into high-impact sectors — power generation, manufacturing, transport — and starts delivering measurable reductions in the millions of tons each year. Partnerships deepen. Deployments multiply.
By 2040, the ambition is full global reach. Technology operating at a scale the world hasn't seen before, embedded across industries, helping to reshape what responsible emissions management looks like permanently.
This isn't just a product roadmap. It's a blueprint for how we think industry-wide change actually happens.
Our next step to NetZero
Tree Associates opened a new unit at Hethel Innovation, marking a major step forward in our journey from TRL 6 towards commercial readiness. This expanded space gives us the capacity to scale and build prototypes of our breakthrough technologies.
Measuring Our Progress
We commit to transparency and rigorous measurement through regular reporting. Our progress will be shared openly—celebrating milestones, addressing challenges, and continuously refining our approach to ensure maximum impact.
Our Promise
By embracing our bold vision and unwavering values, we at Tree commit ourselves to meaningful climate action, innovative technological advancements, and responsible stewardship of our shared home. Together, we are building a brighter, sustainable future—one gigaton at a time.